Create clarity for your marketing team members by highlighting what success looks like.
Provide the foundation for high performance by creating clarity from the beginning. See this sample as an example of success in a marketing role.
Good marketers recognise that it’s more about people and customers than the product or service being marketed. They communicate a relevant story, one that resonates with their target audience. Bad marketers use a megaphone to shout largely about themselves and their products.
Good marketers focus on understanding and solving customer pains. They take the time to focus on reaching the right customers, and they’re aware that what they’re selling may not be for everyone. Bad marketers focus on features and checklists and will blindly sell to everyone.
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