Marketer Role Description

The good and bad project describes good and bad behaviours in the marketing role.

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Wildbit role descriptions focus on describing behaviours rather than tasks in each role. Here is an example of how this style of job description can create success in a marketing role.

Good marketers recognise that it’s more about people and customers than the product or service being marketed. They communicate a relevant story, one that resonates with their target audience. Bad marketers use a megaphone to shout largely about themselves and their products.

Good marketers focus on understanding and solving customer pains. They take the time to focus on reaching the right customers, and they’re aware that what they’re selling may not be for everyone. Bad marketers focus on features and checklists and will blindly sell to everyone.

The performance benefits of this style of job description have a broad impact as they:

  • Encourage growth and development: This job description can motivate employees to improve their skills and work on their weaker areas, while employers can identify areas where they need to invest in training and development.
  • Increase employee engagement: By including both positive and negative behaviours, this job description can lead to higher levels of employee engagement. When employees understand what is expected of them, they are more likely to feel a sense of purpose and pride in their work.
  • Foster a positive workplace culture: When employees see that their employer values qualities such as teamwork, respect, and integrity, they are more likely to embody those qualities themselves.
  • Enhance job satisfaction: When employees understand what is expected of them and feel that their contributions are valued, they are more likely to feel satisfied in their role.
  • Improve performance and productivity: By setting clear expectations and promoting accountability, this job description leads to improved performance and productivity. When employees understand what is expected of them and are held accountable for their behaviour, they are more likely to work efficiently and effectively.

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