Give your designers the best chance of success by sharing the behaviours that create high performance in their role
See this sample of the designer role description. By showing the good and the bad your employee has more clarity about what is needed.
A good designer considers their audience. They keep simple things simple while enabling users to achieve their goals. They iterate their work to make it simpler and better. A good designer respects their users’ right to privacy and will fight to protect it.
A bad designer ignores the consequences of their work. They focus on short-term gain rather than the long-term result...
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