The Branding Wave: Making 'Performance' a Positive First Impression
It's a trend we've seen gaining momentum over the last couple of years.
Branding is a powerful way of shifting any negative association with the 'performance' word and often anchors the process in organisation values.
Our customers are making performance a positive 'thing' through branding and carrying that theme through each component of the experience.
Anchoring the Vibe: How Our Customers Are Rocking Performance
Some examples we've seen 'performance' re-named as:
- Achieve @ ....
- SHINE @ ...
- People Excellence @ ...
- Mojo @ ...
- Ambition @ ...
- Grow & Perform @ ...
What do you call performance at your organisation? Would love to know.